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Donor Database Management
The Issues: Consolidating Parish databases at the Diocesan level leads to donor duplication. Replacing the database each year with new parish copies deletes valuable information. Updating donor information manually is impossibly time consuming. Donors can be lost temporarily while moving between parishes. The Solution: Intelligent Database Management. Import only records which have changed since last parish level import. Auto-verify minor differences. Triage changes that need to be reviewed in order of priority |
| The Issues:
By now, most of the parishes in your diocese have standardized on a
single parish database software provider, or at least have a limited
number. But when it comes to
starting your annual appeal, how does that parish data get combined
into a diocesan database? At best, all parishes upload their data
periodically to the chancery. At worst, the parish submits lists of
current parishioners. Do you then throw away your existing database and
replace it with the newest data, or do you manually look for changes, additions
and deletes and update these records into the diocesan level database ?
Inherent in either approach is
the introduction and perpetuation of duplicate records. When a given
parishioner moves within the diocese, they may or may not notify the
old parish of the move. They may also take some time choosing a new
parish before registering at that parish. Even if they do alert
both parishes of the move, any change in the name spelling - Frank vs
Francis, Jim instead of James, etc. can easiy lead to duplication.
Combine that with different spellings of a
spouse's name and the number of dupes increases again.
The Approach:
CPI
has tackled this problem with several steps. First, we keep an
independent parish database at the diocesan level. Each parish record is
assigned a diocesan ID,
independent of the particular ID assigned by the parish. Next, we keep
a shadow copy of each parishes' database in a common format. That way,
when a parish submits a new database copy, we can immediately determine
which parishioners have changes, who is new, and who have stayed the
same. Since usually over 85% of the parishioners have no changes year
over year, this triage reduces the problem by over 85% immediately.
- Is this truly
a completely new person or household, or is this a move from one parish
to another?Now that we are dealing with 10-15% of the original data, we can start to determine what the changes are and what data we should harvest. Changes of address or the addition or change of a phone number or eMail address for a single parish record can be harvested immediately. However, additions and deletes from a parishes's records present some issues: - Why is this record being deleted? Marriage? Death? Move outside of the diocese? Inactivity? Our Methodology:
Our software challenges 'new' incoming records by comparing
them to the existing database. We can compare on name, address, phone and
email, and dates of birth. Frequently we find
the new record is not new at all, but is a move from another parish. When this happens, we
allow the diocesan user to choose one of the records as the Primary
record, then connect the other as what we call an Auxiliary Link. We
can then report the data back to the parishes for confirmation. While
we wait for confirmation, we still have made the connection between the
duplicate records so only the primary is used in any diocesan mailings.
Similarly, we evaluate deletes to determine if the record should acually be deleted or we should wait for a new parish registration. Missing new registrations can be assigned to the 'diocesan' parish, particularly if we have a history of donations from the person or household. After a defined period of time, if there is no new parish record, the donor will be archived out of the active database. This multi-faceted approach cuts duplicates dramatically. We also have the ability to mark two records as independent, as in the case where we have a two family house where the parents live upstairs from the adult child, both with the same last name and address. Our system also allows us to submit the entire database to post office NCOA scrubbing to further identify moves or deletes. Our Deliverables: An organized, coded database in spreadsheet form that can be used as a mailing list Individual Parish Cleanup reports: Address Updates Dups within the parish Possible father-son record pairs with same full name, address & phone. The parish can then code these records as independent, or remove the duplicate. Dups to other parishes The Diocese can choose which parish controls the record, with input from the individual parishes Diocesan dupes reports Record pairs where two records are in different parishes but appear to point to the same household Moved out of Parish list Moved out of Diocese list |
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DataBase Enhancement & Data Addition. The ability to match records depends on the quantity and quality of data points available for each ID. The parishes usually are able to provide phone numbers, email addresses and dates of birth and death. When this information is not available, CPI can submit the donor list to enhancement services which can help supply the missing information. CPI can research and add this data to our shadow database for future reference, and potentially report it back to the parishes. Among the data points that can be obtained are Age, Date of Death, phone #'s, eMail addresses, approximate income. This data enhancement usually costs pennies per donor. |
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